It’s a digital world and real estate agents have to embrace the digital tools available to market their practice. Agents without an online presence, or who don’t understand how potential clients shop for real estate in the modern era, will struggle to find new prospects and to get their properties seen.
Here are some essentials for real estate marketing in the modern world:
Hire a professional real estate photographer
With most home shoppers taking to online real estate marketplaces to find their next dream home, high-quality photos are a must. Grainy or poorly-lit photos can cause a home shopper to disregard your listing, whereas the right photographer can make any property seem like a luxury retreat. The right photos will make a home feel roomy, clean, and bright. A quality camera and photo editing acumen can go a long way towards capturing the best features of a listing.
Create a professional website
A website is a requirement for anyone doing business in the internet age. Without a website, home shoppers will have a difficult time finding you and evaluating your experience. When building a website, focus on content and design. You want a page that is easy to navigate, not too cluttered, and informative. Include a bio that summarizes your real estate experience and specializations, and be sure you are clear on the areas that you serve. There are several website builder tools available online that can give you a starting point.
Create and maintain a real estate blog
Blogs offer a chance for a real estate agent to showcase their expertise in their markets, as well as give their website an SEO boost by providing fresh content. It’s inexpensive and effective, and provides value to both the home shopper and the real estate agent. With blogging and other online content marketing tools, you are bringing the leads to you rather than having to go out and cold-call. As a bonus, you are capturing a younger generation of home shoppers by appealing to the more tech-savvy demographics.
Marketing is an imperfect science, but without these vital tools to present yourself and your listings in the best light, you will be at a disadvantage in the competitive world of real estate.