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The National Association of Realtors (NAR) requires all its members to take a short course on its code of ethics every 2 years (earlier it was quadrennial). As a real estate agent, it’s important to stay up-to-date on these regulations, as customers love to work with professionals who are ethical. If you have taken this course, it tells your clients that you are a trusted and reliable individual with a certain level of commitment to your profession.
Here are the biggest takeaways of 2018 Code of Ethics & Standards of Practice from NAR.
There are 17 articles in this Code of Ethics that are divided into three categories:
Duties to clients – Realtors have a primary responsibility to guard the interests of their clients. They should treat clients honestly and fairly. They should not mislead clients about the fair market value of a property, and should always reveal how clients can save money through their services. They should neither conceal nor exaggerate facts about a property.
Staying organized is the best way to be more efficient in any profession. If you are a realtor, you can save a lot of your time and effort by staying organized, while also creating a great impression to your clients. You exude confidence and inspire your clients and others in your network when they find you cool and organized all the time. Here are some simple and easy ways to get organized and be more productive.
The listing description should tell the story of the property you’re selling, conveys the appeal of the home, and capture the buyer’s attention. Here are some tips for writing real estate descriptions that will drive buyers to visit the home.
There’s no room to endlessly list the features of a home, so stick to the basics. Highlight a handful of can’t-miss features and allow the photos to fill in the others. One tip is to start out by writing everything you want to include, and then paring it down to the target word count. Be specific – “New stainless steel appliances” is more helpful than “newly updated kitchen.” If the neighborhood is a selling point, mention it as well – walking/biking trails, parks, bodies of water, and things like that.
It’s always a thrill when you find a home that you think will be perfect for your buyers. Helping your clients choose the perfect home for their family is one of the most rewarding parts of being a real estate agent. However, the home showing is just as crucial as the search phase.
Here are some tips to ensure that your showing will go smoothly and that your buyers will have a positive experience.
Real estate agents may feel intimidated by the amount of online resources available to home shoppers. However, real estate agents can also take advantage of the wealth of information at their fingertips.
Here are some tech resources that can make your job as an agent easier.
Available for Android and iOS, the DocuSign app makes the most hated part of many real estate transactions – the paperwork – much easier. DocuSign allows you and your clients to quickly and securely access and sign documents. Upload and send documents to be signed, send reminders, check the status of a signature, and more. Definitely a must-have!
A strong support network is essential to being successful in real estate. The right real estate brokerage will help mentor new agents, provide support for marketing and lead generation, and offer access to tools and a network that will help you find new clients.
While many agents make a decision primarily on the commission split offered by a brokerage, there are several factors to consider that will make a difference in your income and over the course of your real estate career.
Many brokerages offer training classes for new agents. Studying for your real estate license doesn’t necessarily teach you to sell real estate for a living. Good training and coaching is essential for new real estate agents in particular.
Real estate is a competitive industry, and being a realtor requires a lot of work to keep up and succeed. Those demands mean that a lot of real estate agents don’t find success in their new careers. When done right, real estate can be a rewarding, lucrative career – but you must be ready to put in the work to market yourself and make a plan.
Here are some of the reasons why real estate agents fail, and how to avoid these common mistakes.Read More
The profession of a real estate agent depends a lot upon the referral network that each realtor builds and nurtures around himself or herself. In fact, this referral network is the lifeblood of this profession, as it can provide a steady stream of leads to ensure that realtors continue growing their business. The most successful and popular realtors are the ones who put in the hard work to build their referral network. Here are some simple and easy ways to build your referral network as a realtor.
It’s a digital world and real estate agents have to embrace the digital tools available to market their practice. Agents without an online presence, or who don’t understand how potential clients shop for real estate in the modern era, will struggle to find new prospects and to get their properties seen.
Here are some essentials for real estate marketing in the modern world:
To an outsider, being a real estate agent is a profession that is full of glamour and lots of money. Of course, top producing realtors earn decent amount of money and live a luxurious life. But even they have gone through a phase where they had to learn hard lessons from their clients. If you are an aspiring real estate agent, here is how to become prepared for these hard to swallow pills.