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Many realtors hate internet leads and will be quick to say they are worthless. Internet leads can be challenging, but there is no denying that the vast majority of home buyers and sellers will start their real estate journey with an internet search. As this becomes the new normal for real estate, more and more agents are jumping on the bandwagon to work internet leads. Like anything else, there are tricks for getting the most from your legwork. Here are some tips for finding your next transaction from an internet lead generation service.
First things first: 80% of internet leads will go nowhere, but that’s okay. Instead of thinking of internet referrals as leads, think of them as “opportunities” to have conversations with people who may need your help now, or in the near future, or never. When contacting internet opportunities, first focus on the 5 – 10% of contacts that need your help in the next 30 – 60 days. Next, focus on the 5 – 10% that will need your help in the future. The future buyer and seller is the demographic most neglected by real estate agents, but staying in touch with your future clients maximizes the chance that you will get their business when they are ready to sell. Think of yourself as a farmer of opportunities and conversations and this strategy will pay dividends.
When contacting and following up with an opportunity, most agents try to sell the prospect on giving them their business. While this strategy is understandable, it can cause resentment and distrust to emerge and fester. If you view prospects as walking dollar signs, the prospect will pick up on this. For the prospect, picking an agent means choosing the person you will entrust with what is likely to be the biggest investment they will ever make in their lifetime. To the agent, it might just be one more transaction in their expansive book of business, but to the prospect, working with an agent is a special and intimate undertaking. If they feel that an agent is treating their life’s investment like another run of the mill day at work, they are likely to stop engaging with that agent. Instead, focus on customer service and being a source of knowledge and guidance. Ask them questions about what they want and need, then listen. Don’t pressure or rush them, but rather work with them to figure out how to best help them realize their residential and investment goals.
Work to stay in contact with all of your prospects, whether you think they will transact in the next 60 days, the next year or the next 5 years. Top-notch customer service on the front end will often be for naught if there isn’t adequate follow up on the back end. Don’t let your initial efforts go to waste. Follow up on the follow up and continue doing so until you get that prospect into their dream home.
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Word-of-mouth testimonials have served as meaningful sources of consumer engagement since the dawn of industry. What your customers say about your business to other people matters. This is possibly true now more than ever as advances in social media allow businesses to harness their online reputation to boost brand awareness, inspire customer loyalty and attract new consumers. At the same time, these same advances open potential vulnerabilities for a business when the review(s) in question prove unflattering. Research has shown that upwards of 90% of online consumers report avoiding a business after reading bad reviews.
Obviously, in this day and age, anyone can comment at any time about anything on many social media platforms. There is something to be said about leaving an opinion in print. Despite the source, or credibility of the review, reviews can change the way you perceive a business. And since it is virtually impossible to be a successful company today without operating in the digital realm, at least in small part, your online reputation matters. Bad reviews can close a company’s doors before they are even open and leave new established businesses vulnerable to consumer slowdowns. Being a technology and data company that services the real estate communities, SetSchedule is no stranger to the online review. Since SetSchedule’s online presence inevitably impacts our consumer engagement, it is important that we take action toward a resolution. Below is SetSchedule’s strategy of evaluating, responding to and evolving from negative reviews.
Evaluate the negative reviews
Bad reviews sting even the most seasoned business professionals. Objectively you understand that no one can please everyone, but nonetheless when faced with a bad review your instinct will often be to deflect (blame the customer for their bad experience), dismiss (I don’t care what anyone says about my business) or wallow (ruminating on your perceived failure). None of these are helpful responses. Instead, try to remain empathetic yet detached when evaluating your reviews. Try to notice patterns in both your positive and your negative reviews, and let go of the outliers. There will always be extremes and isolated incidents which can be easily identified and resolved internally. But more important are the recurring themes in SetSchedule’s negative reviews. These are invaluable insights into where our service might be lacking and how to improve.
Respond to negative reviews
Whether a review is good or bad, behind that review is a person who took time out of their day to write about your company. SetSchedule remains grateful for all reviews – the good, the bad and the ugly. One predominant way we show this gratitude is by responding to each and every review. Above all else, reviews should be treated as business indicators – indicating what you are doing right and what you are doing wrong. Social media has brought the power to receive instantaneous customer feedback and if responded to with gratitude first and foremost, this feedback can be harnessed to boost your business to new heights.
Evolve from your negative reviews
The final step in SetSchedule’s approach to negative reviews is to evolve. I just explained how reviews function as roadmaps guiding your business on a path to success. Now it’s up to you to incorporate those reviews into your business model. Once you identify patterns in your negative reviews, you next have to plan how to overcome these points of friction. Do your employees need more training? Do you need to invest in infrastructure? Do you need to modify the service you offer? Growth only occurs in a state of discomfort so it’s up to you to use your reviews like a roadmap and pilot your business accordingly.
Research is showing that more positive reviews are appearing online. Meaning online forums are becoming less a place to complain and more a place to recommend businesses. However, consumers are still more likely to leave a review after a negative experience than a positive one. This means it is increasingly important that you remember to ask your happy customers to leave reviews too. What’s more, it is important to follow up with those customers and encourage them to leave those glowing testimonials. Click here to hear top Tampa real estate agent, Eric Jenkins, discuss how hard he works for his testimonials.
Subscribe to YouTube.com/setschedule for more videos on how to handle negative reviews and stay positive in the face of rejection.
There are thousands of real estate agents working in every city and town of the country. All these realtors face stiff competition from each other, and they vie with each other to catch the attention of the buyers and sellers in their area. To stand out, it becomes very important for a realtor to create a unique identity and brand. Here are some tips to build your brand as a real estate agent in your housing market.
You need to specialize in a particular field of real estate to gain popularity in your housing market. If you are an expert in selling luxury homes, make it known to all your prospects. Word gets around quickly, and you will find that you are able to attract large number of clients who need to sell their luxury properties.
Real estate is one field where being sociable and having good communication skills are essential. You need to come across well to create a good impression on everyone you meet, from your clients and leads to the contractors, brokers, lenders, and the builders. After all, your success depends upon the relationships you nurture and the connections you make in this industry. It becomes a little difficult if you happen to be an introvert. However, it is possible to scale heights of success as a realtor even if you are a shy person. Here is some advice for you to follow and keep in mind all the time.
Avoid networking events, focus on one on one meetings
Your work as a realtor involves meeting so many people and attending so many functions, events, and conferences that it may seem that you are not cut out for this profession as an introvert. If you are not talkative and outgoing, or if you feel uncomfortable in the company of lots of people, there’s no need to torture yourself! Success in this industry depends upon your ability to build one-on-one relationships. Feel free to skip the networking events if you can’t stand them – you can still develop strong relationships by meeting one individual at a time.
If you are a newbie or aspiring realtor, establishing yourself as an expert in the minds of your audience is necessary to build credibility. One way to showcase your real estate acumen and build a positive reputation is to start a blog and give useful and important information to your readers. However, starting a real estate blog and making it popular among readers and search engines is not an easy job. Here is a complete guide on how to start your real estate blog.
Find the right hosting platform
There are many hosting sites that can be used to host your WordPress blogging platform at a cheap price. Be sure to choose a host site that is optimized for viewing on mobile devices so that it’s always accessible and to your audiences and loads quickly on all mobile devices. Start your search for blog host on Google and choose a company after examining its pros and cons. If you already have a website, it is easy to add a new page for your blogs on your domain.
Roy Dekel is an entrepreneur, venture capitalist, and real estate guru with more than ten years experience in industries like finance, entertainment, merchant services and more. But his real estate venture, SetSchedule, has taught him new lessons about business that have made him a better entrepreneur.
Serving as CEO of SetSchedule, an AI-based lead generation tool for real estate agents, has helped Dekel learn how to adapt and be dynamic in a demanding and competitive industry. Because there are so many real estate agents competing for business, and so many marketing outlets and agencies vowing to help them gain an edge, Dekel said it required him to be more in tune with what modern realtors need to succeed.
“There are many service providers in the technological space, and as such create a lot of confusion around what should be a priority for the typical agent, broker or franchise,” Dekel said. “SetSchedule is truly the correct formula, utilizing many marketing strategies as well as a very consumer-friendly software interface.”
Podcasts by experts are useful for professionals in any field or profession. These audio files can be easily downloaded and listened whenever you are in a relaxed mood and have free time – a particular advantage to real estate agents who are always making calls or paying visits to their clients and properties!
Make the most of your on-the-go time by tuning into a real estate podcast to expand your knowledge and get expert advice about the profession. Here are some starting points.Read More
The beauty of the luxury lifestyle is alluring. If you are a real estate agent and have decided to take your services to the next level, then entering into a luxury market can make your way. However, you can’t just luxuriate your way into this tough market! To excel in selling high-end properties, you must not forget that such markets demand a unique value and custom-made experience. Remember that the strategy you choose for a newlywed couple and for a billionaire would never be the same. At its core, selling luxury real estate relies on the same fundamentals as all real estate sales: understanding the value you offer for your service.
This is not just a saying, it’s a fact! You can’t reach the clientele you’re after by traditional methods of rolling out emails or booking ad space online. You must start with spending time in a circle of high-end clients. You can offer them lunch and dinners at their favorite places. Even if you have to spend thousands of dollars to position yourself as a luxury real estate broker, then you must do that.
You’ve probably heard already that the majority of real estate agents won’t make it through the first year in the industry. According to the National Association of REALTORs, 87 percent of agents won’t be in the business five years from now.
If you’ve committed yourself to a career in real estate, then you have to take a hard look at the reasons why most real estate agents fail, and develop a strategy to avoid the same pitfalls. Fortunately, the tools to succeed in real estate are easily attainable with some hard work, attention to detail, and motivation.
We’ve already discussed a few reasons why most agents fail; here are three more common mistakes, and how you can avoid them.
In an online world, it’s more important than ever to make sure you have high-quality photos of your listings in order to catch the eye of a home shopper. Many real estate agents enlist the help of a professional photographer in order to get the best shots of a home, but if you prefer to take pictures yourself, here’s some advice to ensure that your listings are picture-perfect.
Photos taken at dusk, with the lights aglow, can often create a striking impression, but this time of day can be difficult to capture without looking gloomy. If you’re an amateur photographer, get your exterior shots on a sunny, blue-sky day, at a time when the sun is facing the home (so, take photos of eastern-facing houses in the morning) so that shadows are less visible. The bright weather will allow potential buyers to envision spending time in the yard and enjoying the outdoors in their new home.