Viewing posts categorised under: Advice For Pros
Viewing posts from: November 2000

How To Take Listing Photos That Sell

February 7, 2019

In an online world, it’s more important than ever to make sure you have high-quality photos of your listings in order to catch the eye of a home shopper. Many real estate agents enlist the help of a professional photographer in order to get the best shots of a home, but if you prefer to take pictures yourself, here’s some advice to ensure that your listings are picture-perfect.

1: Show the home in its best light

Photos taken at dusk, with the lights aglow, can often create a striking impression, but this time of day can be difficult to capture without looking gloomy. If you’re an amateur photographer, get your exterior shots on a sunny, blue-sky day, at a time when the sun is facing the home (so, take photos of eastern-facing houses in the morning) so that shadows are less visible. The bright weather will allow potential buyers to envision spending time in the yard and enjoying the outdoors in their new home.

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Avoid these cliches when writing listing descriptions

January 22, 2019

When you have to write descriptions for multiple properties every week, it’s easy to end up falling back on common phrases and expressions over and over. Not all common descriptors are cliches – some are just easily recognizable, and can actually help connect with more readers – but several seen-it-before phrases will cause your prospective homebuyer to roll their eyes and move onto the next home listing.

Here are five cliches to remove from your listing-writing toolbox:

Cliche #1: “Priced to sell” or “Motivated seller”

This phrase can actually undercut negotiations on your client’s part. By suggesting that a quick sale is more important than profit, you are welcoming lowball offers on the home. It should go without saying that all homes are “priced to sell” and that the seller is “motivated,” so advertising the home as such means almost nothing to the reader. Instead, describe the home’s features and let the price speak for itself.

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2019 Resolutions for Real Estate Agents

January 10, 2019

It’s a new year and everyone’s making resolutions about what they intend to accomplish in 2019. For real estate agents, that means you should be thinking about how you plan to grow your business over the next 12 months.

When identifying and defining your objectives for the year, be sure you’re starting from an informed place and are being realistic about your capacity to meet those goals. Here are some ways to set your business targets for 2019.

Start with your 2018 accomplishments

Consider how many new clients you picked up, how many transactions you successfully closed, and your average net profit per client in 2018. Taking a look at your history will also give you an idea of which months were most profitable for you, and which ones were slower, which will let you plan out your finances for 2019. Starting with hard data from 2018 will give you an idea of where you can go in the new year.

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How to Hone Your Sales Skills as a Realtor

December 17, 2018

Being a realtor can be a very satisfying and rewarding profession. You get to help others in their endeavours, like buying a dream home or selling a property at the right price. But the rewards in this profession are often dependent on your skill as a salesman. Here are some tops to hone your sales abilities and grow your career as a realtor.

Be honest to your client

This is the single most important advice you will ever get form experts when working as a realtor. Clients are happy when they can trust their agent. They don’t mind paying commission to you, so long as they have peace of mind that you have their best interests at heart. In fact, honesty is one virtue that is regarded more highly than your technical knowledge and knowledge about the market.

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Social Media Strategies to Boost Your Career as a Realtor

December 10, 2018

This is the age and time of social media. Almost everyone has some sort of social media presence and people not only spend lot of time interacting with friends on these platforms, but also take important decisions in life based upon what others are saying on social media. This makes it imperative for you to have a strong social media presence. In fact, you can give a big boost to your career as a realtor with the help of the following smart social media strategies.

Focus upon few platforms

There are lots of social media platforms, but you need to concentrate upon a chosen few like Facebook and Twitter. You can also use Pinterest and Instagram if you love to share beautiful photos of your listings. Finally, there is LinkedIn, a powerful social media platform to develop and grow your business network as a realtor.

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How to Know It’s Time to Fire Your Client

November 20, 2018

Being a real estate agent is hard. You start each transaction by working hard to attract leads. You convince these leads and convert them into your clients. You then try to fulfill their demands by identifying properties matching their requirements or by finding buyers for their properties. You genuinely care for your clients and firing a client is not something that you really look forward to. But sometimes, it’s the best option to keep from wasting your time – time that could be spent on other, more profitable clients. Here are some of the signs that it’s time to let your client go.

Client does not respect you as a professional

If you feel you are not able to satisfy your client despite your best efforts, and that the client does not respect your advice as a professional, it is time to part ways. After all, you are a respectable agent and work for free until you have closed the deal for your client. There is no need to stick with a client who does not take you seriously.

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Getting the Most out of a Real Estate Conference

November 6, 2018

One good thing about being a real estate agent is that there are plenty of conferences and other resources for networking and professional development. Whether the conference is about a new broker management software or an instructional course on lead generations, there is a lot a Realtor can learn. Here are some tips to make sure you get the most out of the real estate conferences you attend.

Choose conferences that are useful

One way to make sure you get the most out of these realtor conferences is to stay confined to your niche. Knowledge is power, but there is no need to have knowledge that cannot be translated into business in your housing market. You will also be able to cut down on travel and expenses by attending only a few conferences every year. Even in a single conference, there are sessions divided over a few days. You can choose the most pertinent sessions while skipping the rest.

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All You Need to Know About NAR’s 2018 Code of Ethics & Standards of Practice

October 23, 2018

The National Association of Realtors (NAR) requires all its members to take a short course on its code of ethics every 2 years (earlier it was quadrennial). As a real estate agent, it’s important to stay up-to-date on these regulations, as customers love to work with professionals who are ethical. If you have taken this course, it tells your clients that you are a trusted and reliable individual with a certain level of commitment to your profession.

Here are the biggest takeaways of 2018 Code of Ethics & Standards of Practice from NAR.

There are 17 articles in this Code of Ethics that are divided into three categories:

Duties to clients – Realtors have a primary responsibility to guard the interests of their clients. They should treat clients honestly and fairly. They should not mislead clients about the fair market value of a property, and should always reveal how clients can save money through their services. They should neither conceal nor exaggerate facts about a property.

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How to Stay Organized as a Real Estate Agent

October 9, 2018

Staying organized is the best way to be more efficient in any profession. If you are a realtor, you can save a lot of your time and effort by staying organized, while also creating a great impression to your clients. You exude confidence and inspire your clients and others in your network when they find you cool and organized all the time. Here are some simple and easy ways to get organized and be more productive.

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How To Write Listing Descriptions That Sell

September 25, 2018

The listing description should tell the story of the property you’re selling, conveys the appeal of the home, and capture the buyer’s attention. Here are some tips for writing real estate descriptions that will drive buyers to visit the home.

Be concise

There’s no room to endlessly list the features of a home, so stick to the basics. Highlight a handful of can’t-miss features and allow the photos to fill in the others. One tip is to start out by writing everything you want to include, and then paring it down to the target word count. Be specific – “New stainless steel appliances” is more helpful than “newly updated kitchen.” If the neighborhood is a selling point, mention it as well – walking/biking trails, parks, bodies of water, and things like that.

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