In an online world, it’s more important than ever to make sure you have high-quality photos of your listings in order to catch the eye of a home shopper. Many real estate agents enlist the help of a professional photographer in order to get the best shots of a home, but if you prefer to take pictures yourself, here’s some advice to ensure that your listings are picture-perfect.
1: Show the home in its best light
Photos taken at dusk, with the lights aglow, can often create a striking impression, but this time of day can be difficult to capture without looking gloomy. If you’re an amateur photographer, get your exterior shots on a sunny, blue-sky day, at a time when the sun is facing the home (so, take photos of eastern-facing houses in the morning) so that shadows are less visible. The bright weather will allow potential buyers to envision spending time in the yard and enjoying the outdoors in their new home.
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When you have to write descriptions for multiple properties every week, it’s easy to end up falling back on common phrases and expressions over and over. Not all common descriptors are cliches – some are just easily recognizable, and can actually help connect with more readers – but several seen-it-before phrases will cause your prospective homebuyer to roll their eyes and move onto the next home listing.
Here are five cliches to remove from your listing-writing toolbox:
Cliche #1: “Priced to sell” or “Motivated seller”
This phrase can actually undercut negotiations on your client’s part. By suggesting that a quick sale is more important than profit, you are welcoming lowball offers on the home. It should go without saying that all homes are “priced to sell” and that the seller is “motivated,” so advertising the home as such means almost nothing to the reader. Instead, describe the home’s features and let the price speak for itself.
It’s a new year and everyone’s making resolutions about what they intend to accomplish in 2019. For real estate agents, that means you should be thinking about how you plan to grow your business over the next 12 months.
When identifying and defining your objectives for the year, be sure you’re starting from an informed place and are being realistic about your capacity to meet those goals. Here are some ways to set your business targets for 2019.
Start with your 2018 accomplishments
Consider how many new clients you picked up, how many transactions you successfully closed, and your average net profit per client in 2018. Taking a look at your history will also give you an idea of which months were most profitable for you, and which ones were slower, which will let you plan out your finances for 2019. Starting with hard data from 2018 will give you an idea of where you can go in the new year.