Best Examples of Corporate Marketing Strategies

Marketing is one of the most important aspects of any company, and as such, it always needs to be on point. Different companies have different strategies for marketing themselves, and it's always interesting to see what other brands come up with. Effective marketing strategies make a company more competitive and improve its position in the market. A company's marketing strategies must give it an edge over other companies; it should be original and innovative.

The main goal of any brand is to sell as many products as possible, which is exactly what their marketing efforts need to focus on. In this guide, we'll look at some of the most interesting, original, and effective marketing strategies that different companies have used over the years.

What is a Marketing Strategy?

A marketing strategy is one of the most important aspects of any business. It outlines what a company wants to achieve and how it intends to go about doing that, along with the steps that need to be taken to reach its goal.

A marketing strategy should include what kind of actions companies will use in terms of advertising and promoting their products, the budget they have available for this purpose, and how they are going to allocate it. Different companies use different approaches to their marketing strategies which is why every company needs to step back and consider what makes sense for them to achieve success. 
With the rise of digital marketing, it is more important than ever to have an effective marketing strategy.

Best Examples of Corporate Marketing Strategies

The following are amongst the best examples of corporate marketing strategies:

1. Coca-Cola - Share a Coke

The Share, a Coke campaign by Coca-Cola, is one of the most innovative and original campaigns that we've ever seen. The marketing team at Coca-Cola decided to print popular names on their bottles that created a personalized touch for customers and made it easier for people to connect with others.

The Share a Coke campaign was launched for the first time in Australia, and it proved to be an immediate success. People were lining up for blocks to get their hands on a bottle with their name on it.

As a result of this innovative marketing tactic, Coca-Cola recorded a 2% increase in sales worldwide, which made them one of the most successful campaigns of recent times.

2. Microsoft Windows 10

Microsoft's marketing team knows exactly what their audience wants, and as such, they've been launching successful campaigns over the years aimed at getting users to upgrade to Windows 10. Microsoft is one of the most innovative and influential software companies globally through its effective marketing strategies.

Previous versions of Windows were highly criticized for being difficult to navigate, which is why Microsoft made the operating system more user-friendly this time around. They also reduced their prices and revamped their marketing tactics to appeal to a wider audience.

The fact that Windows 10 was free during its first year helped its popularity.

3. Nike - Make It Count

Another interesting campaign run by Nike is the Make It Count campaign. 

Nike's marketing team decided to use social media to get more people involved. To do so, they started asking influential personalities in sports and film to share their personal stories online using #MakeItCount. 

As a result of this innovative marketing strategy, Nike increased brand exposure, built better relations with customers, and expanded its reach worldwide.

4. Apple - Get a Mac

The Get a Mac campaign by Apple was one of the most influential campaigns they've ever run, as this helped them promote and innovate their products at the same time. Apple has been going strong over the years, and one of the reasons behind this is their excellent marketing strategies; however, the Get a Mac campaign was one of their best ideas yet.

The company launched this campaign to promote its newest operating system (Mac OS X Leopard). At the same time, they managed to create an unforgettable experience for consumers who purchased the new product. Apple's Get a Mac campaign truly helped them promote their products, as it helped users familiarize themselves with the new operating system.

Final Thoughts

As you can see from the examples above, large and small-scale companies have successfully implemented different marketing strategies to help them sell their products and reach a wider audience. While it's true that everyone has their preferences, and this means that not all campaigns will be equally successful, these examples prove that there are many effective ways for companies to promote themselves and stand out.

The five examples mentioned above were highly creative. They certainly helped each company increase their brand exposure; however, the most important thing is that these campaigns were run according to each brand's niche and target audience, which can't be emphasized enough. Constant innovation is very important for businesses because they will always be up to date with the latest trends; this is why companies need to focus on creating new marketing strategies to attract more customers.

However, while it's certainly interesting to look at marketing campaigns that were run by various brands worldwide, one should never forget that every single campaign should be designed with their customers in mind; only in this way will companies be able to benefit from them fully.


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