Feb 04, 2022 · Partners
Digital marketing can be a powerful driver in small business growth. There are a ton of different marketing channels. It's critical to pick the right platforms and utilize resources to expand the digital presence.
SEO is one of the most critical aspects of digital marketing. It helps ranks sites higher in the Google Search engine results pages, improving the exposure and driving more traffic to the site and ultimately the business. Nine times out of 10 consumers research through Google. Small business owners can leverage SEO requires time and effort, but it can be advantageous to market a product or service when done correctly.
It can start by optimizing titles, meta descriptions and publishing high-quality content using images and keyword research tools to improve ranking.
The average American spends around 3 hours a day on social media. While the traditional big three social media platforms of Facebook, Twitter, and Instagram dominate most brands' digital marketing strategy, TikTok has the most potential for brands to make a splash with a digital marketing campaign.
TikTok is a short-form, video-sharing app that allows users to create 60 seconds videos and share with an audience of over one billion active monthly users. The social media platform released in 2016 excels with Gen Z and Millennial consumers, consisting of 62% of the company's US-based users.
Why is social networking crucial for your business? Considering 84% of millennials say they don't trust traditional advertising and millennials make up the most significant percentage of the most significant portion of the consumer market, 40%, TikTok's success offers an opportunity for brands to make waves with younger consumers.
Each team member only has so much time in a day. It's essential to maximize time and other resources to grow a business. Efforts have to be geared towards something that will reap the maximum rewards. Knowing how essential it is to have touchpoints with consumers, marketing automation allows a business to streamline marketing efforts and automate tasks such as email marketing.
Mailchimp is a marketing automation platform that is designed for businesses using email to reach their target markets. Businesses can manage mailing lists, create custom templates, and automate nurturing systems to make connections without increased effort. It also allows for a controlled environment to test new marketing strategies and easily measure results. If a particular campaign yields a stronger engagement, then a small business can easily direct marketing budgets and effort. That insight will be clear and measurable.
Sources:
Statista - Worldwide desktop market share of leading search engines from January 2010 to December 2021
Statista - Daily time spent on social networking by internet users worldwide from 2012 to 2020
WallarooMedia - TikTok Statistics – Updated Sep 2021
NAR - Real Estate in a Digital Age 2018 Report
Business Insider - The 40-year-old millennial and the 24-year-old Gen Zer are in charge of America right now
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