Dec 30, 2022 · Partners
In the holiday season, nothing's more important than having fun and putting smiles on faces. It's a time for laughter, love, and good cheer. This is why it's so important that you take advantage of these opportunities to build relationships with your clients and potential customers by giving them something special from your real estate practice!
Send out cards to clients. Use a template and print them on your printer. Make sure to include a holiday message, maybe even add a photo of your family or pets.
Video is a great way to share your holiday spirit with people who may not be able to stop by your home or office. You can use an editing app like iMovie or Windows Movie Maker to make a quick video of your holiday decorations and traditions and then share it on social media for others to see. Make sure you include a link to your website at the end of the video so that viewers can learn more about you, or reach out if they're interested in buying or selling real estate.
Make sure that your videos are fun and interesting! Share some behind-the-scenes footage of how you decorate, what traditions and foods mean most to you during this time of year, etc.; don't just stick with an "all business" approach!
If your place is a bit further away, or you're having trouble attracting interest in the neighborhood, consider holding an open house that's more than just an open house. Plan a warm cocoa and cookies exchange with your neighbors to invite them over to see all the holiday decorations you have up; share holiday traditions with them (especially if they have children); and talk about what makes this season special to you. Maybe even share some of your favorite holiday movies or TV shows! If they're still not coming around after all of that, try sharing some of your favorite songs from the season—even if it's just a few bars from Home Alone 2: Lost In New York, which is probably one of our favorite Christmas movies.
Related: Holiday Discounts that Drive Sales
Send out gift certificates from local businesses like coffee shops and restaurants around town as a way to introduce them to your community more than just your real estate services.
Focus on the community aspect. Share pics of pets with Santa or holiday-themed photos of people in those neighborhoods you serve most frequently.
If you have a favorite real estate agent, give him/her some props by sharing photos of their decorated homes during the holidays. It’s always fun for agents to compete for who has the best-decorated house in neighborhoods they regularly do business with!
Send out a postcard featuring homes in your area with decorations on them or have homeowners compete for the best-decorated home in neighborhoods that you do business with regularly.
Social media is a great way for you to share photos of homes with decorations. This can also be a great opportunity for you to get some free advertising from your clients as people are likely to share these photos themselves and refer back to them when looking at houses online or even when shopping for gifts during the holidays!
Competition can be fun, so why not get creative? Why not create an annual contest where homeowners decorate their houses and compete against one another? You could even offer prizes such as gift cards or coupons to local businesses that participate in this event annually!
The holidays are a great time to get creative and be more social with your clients. I hope that these holiday marketing ideas for realtors have helped you get some new ideas on how to market yourself during the holidays.
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