Jan 28, 2022 · Partners
Advertising is one of the key factors in a company’s success and is definitely a game-changer. With the emergence of new technology, trends, and practices, advertising can go to different places and heights. Here are 5 tips on how to get ahead on advertising this 2022.
Social media is the future of advertising. Most of the “Fortune 500” companies have been engaging with clients over social media and are maximizing their use. Posting and sharing content on Facebook brings traction and can create bigger opportunities for startup businesses. Creating a 1-min video advertisement on TikTok and posting pictures on Instagram can make all the difference. There’s also Twitter and LinkedIn that are best used for engaging on business to business perspective, partnerships, and breakthroughs. Here are some tips on how to utilize Social Media for advertising:
*Pay attention to hashtags as they can draw attention to readers.
*Connect with clients more often. Answering questions can sometimes be repetitive but engaging with your clients can make them feel comfortable doing business. If you are doing it the right way, you’ll gain trust and repeat customers.
*Post teasers to hype your products.
Researching Marketing trends is also a great way to get ahead in advertising. Marketing trends are constantly evolving in a way that is leaning more on the use of technology. Subscribing to well-known marketing publications can also give a better understanding of “what’s happening” and “what to do next.” Here are some tips to get the most out of marketing trends:
*Subscribing to marketing publications such as AdAge, Forbes, Fast Company, and Harvard Business Review can help you forecast future trends.
*Follow and interact with well-established companies on Facebook, Instagram, LinkedIn, and Twitter.
In advertising, keywords are very important as they are words that people type into search engines to find out what they're looking for. Having the correct keywords and phrases heavily affects the distance an advertisement can reach. Here are some tips to make use of keywords effectively:
*Experiment with keywords that gain traction and clicks to your ads.
*Use appropriate keywords related to the content and business model.
Global businesses are masters of marketing. They were able to capitalize on their strengths and were able to use the internet to broaden their reach. Getting insights and information from what they are doing and adding the information above will help you on how to get ahead in advertising. Here are some companies that consistently succeed in their marketing campaigns
*Coca-Cola - 2 marketing strategies. Consumer-Oriented: sampling, coupons, premiums, contests and sweepstakes, refunds and rebates, bonus packs, price-offs, frequency programs, and event marketing and Trade-Oriented: Discounts to retailers and stores Return back allowances Merchandising assets Free goods or free tours.
*RedBull - They market their brand using death-defying stunts that will leave you in awe and awake like their product. Red Bull is in partnership with multiple Sport Icons and always leaves their imprints in any huge sports activity.
*Spotify - Not just your average online music library, Spotify also uses well known online talents and provide them a platform to express and share ideas (diversity, politics, VR, cosmos, music, learning, and development)
With the emergence of technology, mobile phones nowadays can perform tasks faster than computers. People who are always on the go might visit your website using their mobile phones or tablets, and could be a deal-breaker for your potential customers and business proposals. Here are some tips:
*Make sure that it’s optimized for both iOS and Android devices.
*Make sure that content showing on the web is also available in the mobile view
*If creating a Mobile App, Make sure that it is mirroring the functionality of the website.
Sources:
Fortune - Fortune 500
Goins Writer - Five Tips for Sharing Content on Facebook
INC - 5 Key Differences Between LinkedIn and Twitter When Building Your Marketing Strategy
Workfront - The Best Print Magazines for Marketing Managers
Alexa - 18 Types of Keywords Every Marketer Should Know
Coca-Cola Company - Streamlined Portfolio of Brands, Marketing and Innovation to Power Coke's 2021 strategy
StartupTalky - Analyzing Red Bull’s Popular Marketing Campaigns
Rock Content - What Spotify Wrapped Can Teach About Successful Marketing Strategies
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