Regardless of what business you are in, getting in front of your customers is crucial. And increasing the chances of a prospect navigating to your website is critical for your business. As the internet has brought about the capacity for greater competition, business owners must progressively look to leverage SEO. SEO, short for search engine optimization, is what  business owners and marketers use to increase the likelihood that a customer will find them online when they search for a particular product or service. 

Boosting your website ranking through SEO in these search engines is integral to your marketing strategy, as prospects tend to associate search rankings with credibility, but even beyond credibility, having your website be closer to the top of a given search can help you directly get in front of more prospective customers and close more sales. 

Having good SEO also gives your business the competitive edge that you need over your competition. 

Let’s take an example of two businesses that are in the women’s fashion boutique industry online, selling similar products, at similar prices. One of them has an optimized website while the other has a non-optimized website. Considering everything else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful? 

Having that exposure to your business within the top pages of Google will surely give you that competitive edge over another competitor that is not easily found on google by consumers and there are a couple of actionable steps you can take right now to improve your SEO on your website. 

Review Structure

If your website is already created, take time to look at your website with fresh eyes and make sure it has a logical structure. Start at your homepage and see if you can logically find and navigate to all your important pages quickly and easily. It’s also important to make sure your website is mobile-friendly. Not only does a mobile-responsive website improve the user experience, but it also contributes to your SEO ranking. 

Keyword Ranking

Keyword research is the second most important key to creating an effective SEO content strategy. You want to make sure your website is ranking for the search phrases that people use. The higher your business website ranks for relevant keywords and phrases, the more likely you are to be discovered by relevant customers searching for your products, services, or relevant topics on the search engines. 

SEO has major benefits for businesses and can lead to long-term exponential growth. Brands that invest in SEO can build credibility and trust with audiences, making it a pivotal part of a digital marketing strategy. The best thing is that all of this can be achieved without you having to go overboard on your marketing budgets. If your competitors are doing SEO marketing, you must ask yourself why you haven’t invested in such a strategy yet!


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