It's no secret that video is one of the most potent forms of advertising. Video is a great way to connect with your audience on an emotional level, resulting in more conversions.Use of video advertising is on the rise: over 80% of businesses now use video as a marketing tool.
And for a good reason: video is an incredibly effective way to reach and engage consumers. Not only does video advertising generate more leads than any other form of online advertising, it also has a higher conversion rate than any other type of digital ad. So what's behind this growing trend? And how can you make sure your business takes advantage of it?

What is Video Advertising?

Video advertising is a type of advertising that uses video content to promote a product or service. You can place this type of advertising on social media platforms, websites, and emails.
There are many different types of video advertising, including pre-roll ads, mid-roll ads, post-roll ads, and product placement.

Pre-roll ads are the most common type of video ad and are the ones that play before the video that a person has chosen to watch.

Mid-roll ads are inserted into videos in the middle of being watched.

Post-roll ads are the last ads that play after a video has finished playing.

Product placement is a type of advertising that places products in videos. For example, an actor in a movie might use a particular cell phone brand or wear a certain kind of clothing brand.

Video Advertising Strategies To Grow Your Business

Video advertising is one of the most effective ways to reach and engage your target audience. To make the most of this powerful marketing tool, you need to use the right strategies. Here are the top five video advertising strategies to grow your business:
1. Use creative and engaging video content.
2. Make sure your videos are high quality and engaging.
3. Target your videos to the right audience.
4. Use compelling call-to-action phrases.
5. Measure and optimize your results.

1) Use creative and engaging video content

You can't go wrong with entertaining and exciting video content. Whether you promote a product or service, your videos should be engaging and fun to watch.
There are many ways to produce entertaining and engaging video content. For example, try to make the subject matter relatable for your audience by using humor or personal stories. Try using live-action videos of real people rather than cartoons or animated characters. In addition, use colorful backgrounds and graphics that match the theme of your brand.

2) Make sure your videos are high quality and engaging

This can mean recording videos in 1080p or 4K, editing out any fluff, and including subtitles. If you don't have the time to do this, it's worth paying someone to do it for you.

3) Target your videos to the right audience

If you create a video for a local business, ensure that it is geo-targeted to the correct location. The same goes for your audience. If you want to attract more scholarly viewers, don't create sports videos!

4) Use compelling call-to-action phrases

When creating your video, ensure that you include compelling call-to-action phrases. These words and phrases encourage the viewer to take a specific action. You can ask them to subscribe, buy a product or service, visit your website or click on an ad.

5) Measure and optimize your results

When you publish your video, monitor the results. Keep track of how many views you are getting and what search terms people use to find your video. It will help you optimize your videos for better results in the future.
That’s a short list of things that you can do to improve the performance of your videos on YouTube.

Is video advertising good to use?

Video advertising is one of the most powerful tools a brand can use to reach consumers. It's been shown to be more effective than other forms of advertising and can help businesses achieve their marketing goals.

The Benefits of Video Advertising are as follows:

1) Help you connect with your audience

Video allows you to reach your target audience on a more personal level. Your message is delivered in a way that appeals to the emotions of your viewers. It also allows you to connect with them more profoundly and lets them know who you are and what you're about.

2) Help you increase conversions

A study by Animoto found that video increases click rate by 20% when compared to images. Videos help keep visitors on your site for a longer amount of time, which can lead to more sales and opportunities.

3) It gives you a competitive advantage

More than two million videos are uploaded to YouTube every day, making it difficult for your business to stand out from the crowd. Video is also the perfect way to give yourself a competitive advantage by helping you get noticed and grow your business. 
It's not just the volume of videos being uploaded but also that more than 1 billion people visit YouTube every month. YouTube is the second-largest search engine globally, with more than a billion searches per day.

4) Highly cost-effective form of advertising

One of the most compelling reasons to use video for your business is that it's so cost-effective. A professionally produced video can cost as little as $200, and there are also lots of affordable ways to create a great video on your own using inexpensive or free software. You don't need to spend thousands of dollars on a fancy studio or crew.
Video has the lowest production costs compared with other forms of media, such as print, radio, and TV. 

5) Reach Everyone

Video content is the most inclusive content type on the web. Everyone can watch it, regardless of age, location, or device.

6) Help you reach new audiences

Video is becoming increasingly popular among all age groups, especially the young and tech-savvy. According to Statista, 14.9 percent of Millennials aged 26 to 35 years watched 10 to 20 hours of online video per week. And another study found that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

Final Thought

Video advertising is one of the most powerful means of marketing your product or service. Not only does it allow you to quickly and easily get your message across, but it's also an incredibly engaging medium that can keep people hooked until the very end. If you're not using video advertising yet, you're missing out on a huge opportunity.


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