Experience: 24 years Specializations: Residential Sales, Luxury Homes, Short Sales, Foreclosures Areas Served: Los Angeles and Orange County, California Q: What made you become interested in real estate? A: I began my career in real estate as a sales rep for a title insurance company. I enjoyed the ability to either put a young couple into their first home, or to sell a client’s property and obtain the return and terms that they were looking for so that they could move forward to the next home in their life. Q: What is the most interesting thing that happened during an open house you hosted? A: I held an open house for a property that was aggressively priced, and in one day had generated 7 offers for the homeowner, which led to the property being the highest per square foot sale in the area. Q: What was your favorite moment in your career so far? A: I had the amazing opportunity to place a buyer into an NSP (Neighborhood Stabilization Program) approximately 6 years ago. Essentially, I placed this client into a 2 bedroom home on a large lot in an affluent area for less than they paid in rent for a 1 bedroom. It truly warmed my heart to see an individual get into a home that typically she did not qualify for. Q: What do you wish you had known when you first got your real estate license? A: There are a lot of costs in the sale of a property. Many homeowners and/or buyers believe the agent makes the full commission. The commission is first split with the brokerage, which can range from the brokerage receiving anywhere between 20%-50% of the total commission. There are additional costs of photography, ads, marketing, Facebook ads, open house signs, MLS/Association dues, lock boxes, and much more. Q: In what ways have you seen the real estate industry change since you started? A: I have seen many changes in the last 23 years, from the creation of websites such as Zillow and Trulia to contracts increasing in complexity and length. Photography is now all digital and there are 3D virtual reality tours of homes. None of those were around when I entered the real estate industry. It truly is an amazing time to be a Realtor. Q: What’s the most challenging part of your job? A: I don’t find any portion of my job particularly challenging, however I would say that negotiations are probably the most enjoyable. Advocating for my client to obtain the best possible outcome in offer negotiations makes me feel a sense of achievement and accomplishment. Q: If you could sum up being a real estate agent in five words or less, what would you say? A: Integrity, Experience and Superior Service!
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