While the holidays are a joyous time of celebration with friends and loved ones, they are also the busiest time of the year and often marked by stress as one struggles to juggle the numerous obligations and engagements. For most homeowners looking to sell their house, the idea of listing during the holiday season is regarded with trepidation and reluctance. Afterall, selling your house is just one more hassle to deal with during an already busy time and most people aren’t even going to move until after the New Year. However, there are a few key advantages to listing your property for sale during the holidays. Read on to learn why selling during the holidays might be the best decision for you, and how to capitalize on the seasonal cheer in order to net the perfect home buyer.
What are the advantages of listing your home during the holidays?
There are two main advantages you have when you opt to list your home during the holidays. First, you will be facing much less competition than you would if you listed during any other time of the year. For the reasons discussed above, most people opt to wait to list their homes till after the holidays are over. This means that if you DO list your home during the holidays, your home is likely to stand out more so than if you listed in or after January. This key advantage becomes more significant when considered next to the second benefit of listing your home during the holidays - the home shoppers looking at houses during the holidays are typically much more motivated and have greater urgency than home shoppers the rest of the year. Most home shoppers opt to wait until after January to purchase, so most likely people shopping homes during the holidays are facing a circumstance that is necessitating they move. This could be life events like job or military relocation or investors on tax deadlines. Whatever the case might be, home shoppers during the holiday season are likely looking for smooth transactions and quick moves so if you are serious about selling, this might be the perfect time for you to find a motivated buyer.
So how do I leverage the holiday season in order to sell my house?
Traditional logic dictates that to prepare your house for showing you should decorate minimally so your house is a blank slate for potential home buyers to project their life onto. However, this logic is flipped during the holiday season. Meaning, you want to make your house a harbor in the storm complete with decorations according to the holidays your family celebrates. The holiday season brings cold and damp weather, short days and long nights. When people enter your house, you want them to feel like they are escaping the chill of winter and stepping into a sanctuary of warmth and cozy vibes. Now, this doesn’t mean that you should make your house look like the lobby of FAO Schwartz. Instead, be deliberate and restrained in your decorating so your house appears inviting. Additionally, when showing your house turn on the heat or fireplace, play jolly music and light scented candles. These little details will go a long way towards encouraging home buyers to envision their future holidays in your living room and make them more likely to make you an offer.
Lastly, make every effort to price your home to sell, rather than pricing it with the intention that you will lower it in increments during negotiations. Keep in mind that the people looking at your house during the holidays are most likely motivated to move quickly. They likely don’t have the time to engage in lengthy negotiations. They are looking for the right house for the right price, and then they will move quickly to make an offer. So make sure your house is competitively priced to attract the best buyer and most uneventful transaction.
Selling your home is never easy, and selling your home during the holidays brings extra challenges. However, the holiday season also brings certain advantages for those listing their properties. When deciding to list your home during the holidays, consider your circumstances. If you are properly motivated and able to take advantage of the holiday season, then it might just be the perfect time for you to find the perfect buyer.
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