Oct 14, 2022 · Partners
Artificial Intelligence (AI) has been around since the 1950s, but it's only recently that it's been used to transform digital marketing. In fact, according to a survey, seventy-four percent of respondents said that the marketing and sales department in their organizations witnessed revenue increases of five percent or more. So how exactly is AI contributing to this growth? Here are some ways:
With AI, you can target the right people.
You'll be able to use data and algorithms to predict customer behavior and send messages at just the right time. This is a major deal because it means you can identify potential customers as soon as they're on your website and send them relevant offers or information that's likely to convince them to buy from you.
AI also helps with targeting individual customers in different languages. In addition to using machine learning for product recommendations and personalizing emails, brands like Amazon are using AI to tailor promotions based on language preferences.
AI can take over some of the grunt work involved in creating digital content. This includes tasks like creating keyword-heavy articles and finding relevant images, as well as creating new versions of existing content so it can be used as a basis for additional material.
AI has the potential to make sure that your audience sees only relevant information based on their interests and needs, rather than having their experience interrupted by irrelevant items or promotions (for example by showing them a car ad while they're looking at a travel article).
Personalized emails are more effective than non-personalized ones. That’s a fact, and it's something that has been proven time and time again in various studies. Here are just a few of the ways personalized emails can increase engagement:
Emails with personalized subject lines had open rates higher than those without personalization. This shows that people do care about receiving emails that are tailored specifically for them.
Personalized subject lines increase clickthrough rates higher than un-personalized ones. This is one of the best ways for brands to improve their marketing efforts by making sure the content they send out is relevant and interesting enough for users to want to explore further (and eventually buy).
A lift in conversion when using behavioral data is achievable through AI (like past purchases) compared to traditional methods like demographics alone—which means you could be missing out on potential sales if you aren’t already incorporating this kind of information into your email campaigns!
AI can customize websites based on user behavior, location, device, and other traits. For example:
Personalized website content based on individual interests.
Location-specific offers such as coupons and discounts for in-store purchases or product delivery services.
Automatic integration of new features or updates to your website as they become available.
A better customer experience than the competition is the key to digital marketing success. The more you can personalize your content and services, the more likely a customer will stay loyal to your brand.
AI can help with this by giving you access to more data about each customer and allowing you to customize their experience based on what they've done in the past and what they're interested in right now.
More importantly, AI also helps you make better decisions as a marketer by analyzing all of this information at once instead of having to go through it one piece at a time.
For example, if someone sends an email inquiry about products or services but doesn't follow up after two days (which could mean they were just browsing), then using AI would allow you to see those patterns over time so that when another potential customer contacts your company with similar behavior patterns going forward (such as visiting specific pages on the website), then additional measures could be taken such as sending additional emails with special offers or reaching out via phone call instead of simply texting back "Thanks!"
The next frontier for AI in digital marketing is search engine optimization (SEO). In the past, SEO was based on a lot of guesswork and experience, but now it’s becoming more scientific thanks to artificial intelligence.
AI can help you get more traffic to your website by learning what words and phrases customers are searching for and then figuring out how best to optimize your content for those queries. It can also help you understand which keywords have been most effective at driving traffic so that you can continue using them or shift focus onto new ones that might prove even more effective.
This technology also allows companies to understand better what is working and what isn't when it comes to their content marketing efforts—so they know where they should be investing their time and resources moving forward.
AI is more than just a buzzword. It's a technology that's already being used in many industries, and it can be applied to your digital marketing strategy very soon.
The best part is that AI offers many new possibilities for digital marketers—especially those who are looking for ways to improve their ROI or increase sales through their existing campaigns. How do you decide if AI is right for your business? The answer depends on where you're at with your current marketing strategies, what kind of results you're getting from them, and how much effort it would take for an outsider like yourself to implement an AI-powered solution instead.
With these possibilities, we can expect amazing things from AI in digital marketing. Technology is constantly improving and finding new ways to help us do things better, faster, and smarter—and that’s something we should all be excited about.
Read Next: 7 Best AI Software for Digital Marketing
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