SkillSET Blog
Advice For Pros · October 26, 2021 · AUTHOR: Yla Minorca

6 Marketing Tricks all Realtors Should Know

If you’re selling on the market right now, you know that marketing is essential to being a successful realtor. So, if you want some tips on how to improve your marketing as a realtor, check out these 6 insider tricks.


1.      Choosing virtual staging can save you time—and make you money.

Staging a home piques buyer interest, and staged homes tend to sell for more than unstaged homes. Instead of staging a home in person, utilize one of the many virtual staging tools online.


Virtual staging websites let your buyers know what the home looks like furnished. This makes it easier for them to picture themselves living there and more likely to make an offer.


2.      Try out some experimental marketing.

Experimental marketing is exactly what it sounds like. You need to think out of the box if you want to engage potential buyers. So, consider real-world situations where you can interact with prospective buyers.


Try hosting a tour of the neighborhood you’re selling in or arranging an open house with a twist. You could also hold an event to educate local homebuyers about the homebuying process.


3.      Blogs can pull in reliable buyers.

Buyers who research and read before diving into a home purchase are more reliable than the ones who don’t—and these buyers can end up on your site if you know how to pull them in.


A blog directed at potential homebuyers is a great way to improve traffic to your site and encourage reliable buyers to contact you about your properties.


Try answering common questions that your target audience is searching for—and if you want to, consider outsourcing the work to a professional blog writer.


4.      Use local connections to partner with businesses.

Local business partners can help you network with prospects—and this goes further than posting an advertisement on their bulletin board. You can invite small businesses (think coffee shops or artsy retail spots) to your experimental marketing open house.


They can offer discounts at the open house, allowing buyers to explore the rooms more than they typically would. This can also help create a positive experience that makes buyers more likely to give an offer.


5.      Pay for Instagram promotion.

Real-world interactions foster positive experiences, but today’s world is still largely online. If you’re not using Instagram’s free platform for marketing, you’re missing out on a great opportunity.


In addition to having an account and posting regularly, you can also take advantage of paid Instagram ads, which show up on a user’s feed seamlessly. Use eye-catching images, quality content, and relevant hashtags to reach your target audience.


6.      Make sure your mobile presence is spotless.

Most people, especially millennials, use their phones for almost everything. Even then, tons of sites aren’t optimized for mobile, to their own detriment. Don’t let that be you.

Make sure your website is optimized so that users who find you through their phone don’t click away as soon as they land.


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