SkillSET Blog
Advice For Pros · January 02, 2023 · AUTHOR: Stanley Bawalan

Choosing Between Lead Aggregators And Lead Generators For Real Estate Agents


As we've seen, lead generation companies can be incredibly effective. But sometimes they're not. What's the difference between a lead generation company and a lead aggregation company? Why might you choose one over the other?

Those are some of the questions we'll be answering in this article. But first, let's start with an introduction to the two types of companies:

Lead Generation Companies: These businesses specialize in generating leads for other businesses. The leads they generate are often sourced from various online platforms and databases and then presented in real-time or near real-time to their clients. They're great for helping you reach potential customers who aren't already aware of your brand or product.

Lead Aggregation Companies: These businesses specialize in aggregating leads from a variety of sources and presenting them all at once so that their clients can contact as many people as possible at once through phone calls or emails. Lead aggregation is especially useful if you want to contact people who have already shown interest in your product or service but may not yet be ready to buy it immediately.

Quality over Quantity

Quality leads are the best leads. You can have as many leads as you want, but if they don't actually know what they're looking for, or have a need for your product or service, they won't be interested in working with you. That's where lead aggregation comes in—it allows you to have access to quality leads over quantity.

Companies that aggregate leads are designed to help businesses find more potential customers by providing them with a variety of different sources, from social media ads to people who have already expressed interest in their services but haven't yet made a purchase.

Aggregators See the Big Picture

Generating leads means getting as many people as possible to fill out forms and submit their contact information. They want as many leads as they can get, so that they can sell them to clients who want to reach out to those leads.

Aggregating leads, on the other hand, see the bigger picture. They work with lead generation companies to help them achieve their goals by utilizing their own resources and relationships. They also have a wider range of resources at their disposal than most lead generation companies do.

For example, if you're a real estate agent who wants more leads and better quality leads—and who doesn't?—you might hire a company that specializes in lead generation to help you find new customers. But if you're working with an aggregator instead of a lead generation company, they'll not only help you get more leads but also make sure they're high-quality ones that will be more likely to convert into actual sales (which means revenue for everyone involved).

Takeaway: So which one is better? The answer depends on you.

As a real estate professional, you know the value of having a large network of potential clients. But when you're starting out, that can be difficult to do on your own. That's why many professionals choose lead generation or lead aggregation companies to help them get their name out there and build their client base.

But how do you know which one is right for you? Do you need to reach out to every lead yourself? Should you leave it up to the company? Or should you try both and see which works best?

It depends—and here's why:

If you're willing to put in the time and effort to reach out and nurture leads yourself, then a lead generation company may be a better option for you than a lead aggregation company. Lead generation companies will give you access to leads directly from their database so that all that's left for you is to reach out and connect with them!

But if you don't have time or energy for this kind of outreach, then lead aggregation may be better suited for your needs. This type of company will send out emails using information from their database on behalf of clients like yours who are looking for new business opportunities. They'll also follow up with those leads over time.

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