SkillSET Blog
Advice For Pros · December 28, 2021 · AUTHOR: Richard Tate

Five Technologies for Real Estate Agents in 2022

Real estate agents are busy people. There are days where it feels like there aren’t enough hours in the day to do everything a successful real estate agent needs to do. If you’re tired, overwhelmed or burnt-out, it’s going to be hard to succeed in this business. That’s why incorporating some very essential tools for real estate agents into your workflow is a must. Having the right tech tools helps you get more done, in less time. And your clients will really be impressed. 

Real estate technology has been taking off over the last few years. There are a lot of great, and some not-as-great tools on the market. These are some must-have tech tools for real estate agents used during 2021. These will give you the biggest ROI on both the cost of the tool and your time as we head into the new year.. 

Social Media Marketing - “Buffer” 

Most top producing realtors are active on social media. But social media marketing doesn’t need to be time consuming. With “Buffer”, you can connect your website and share snippets from your blog. You can schedule posts on all your social media platforms and have them posted at the best possible times for maximum visibility. 

Chatbots - “Structurely” 

Structurely uses AISA (Artificial Intelligence Sales Agent) Holmes is a real estate virtual assistant that strikes up conversations with leads from Facebook, Zillow, or any real estate lead provider. The chatbot is programmed to respond in a human way to questions from leads within 1 to 2 minutes. One of the perks of Structurely is that it follows up with unresponsive leads for up to 12 months. This means follow ups are extensive and automated. Structurely says it usually takes 6-8 contacts to close a deal. 

Visual Marketing - “Canva” 

Canva does almost everything: image editing, banner designs, brochures, social media graphics, postcards, newsletters, presentations, photo cropping, social media videos and video editing. You can have high quality, professional looking graphics in minutes without any training. Canva is on this list because it’s probably the most user-friendly graphics design tool out there. 

Mailer Marketing - “Postcard Mania’ 

One of the most effective forms of offline marketing is direct mail. But while direct mail pieces can get pretty expensive fast (up to $10 per person), you can save costs on envelope and mail postage when you send out postcards. 

With over a decade of experience in creating direct mail campaigns, Postcardmania has hundreds of templates for realtors – from prospecting and open house postcards to announcement and invitation postcards. You can choose from any of these and send out your own postcards to your farm area directly from PostcardMania. 

Promotional Video - “Promo”

Just as its name denotes, Promo offers an easy way to create real estate promotional videos. That is, videos for Facebook ads, Google ads, email marketing, etc. There are over 2,500 templates and access to over 23 million stock videos from partners like Getty and Shutterstock. It also has an easy to use iOS app with which you can make high quality videos in 5 minutes.


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