SkillSET Blog
Advice For Pros · August 01, 2022 · AUTHOR: Darwin Pelea

How To Grow Your Business Through Online Networking?

One of the most powerful ways to grow your business is through networking with people in your industry and community. Still, it can also be intimidating to meet people face-to-face with as little experience as you may have. Fortunately, plenty of online social networks allow you to create an online presence for yourself and start meeting like-minded professionals who can help you grow your business down the road. The following are some tips to get you started!

Understand what you want

As a small or medium-sized business owner (SME), you may be looking to expand your business by professional networking. Business networking can help you connect with other professionals who may be able to help you grow your business. However, it's important to understand what you want from business networking before getting started. What are your goals? Which kind of connections do you seek? By understanding what you want, you'll be better able to find the right connections and make the most out of business networking.

If you're starting up, try professional networking to find new customers, clients, and partners. If you're already established in your industry, professional networking might help generate new leads for opportunities that might not have come about otherwise.

Make a list of who can help you.

When you're looking to grow your business, you must have a strong network of professionals to help you. Several groups may be able to assist you:

  • SMEs (Small and Medium Enterprises): SMEs are the backbone of every economy.

  • Professional networking groups: Professional networking is a good way to find a new client or even a business partner.

  • Your local Chamber of commerce: Join your local Chamber of Commerce to get connected with other professionals in your industry.

  • Online networking groups app such as SetSchedule provide an excellent opportunity for SMEs to connect with potential partners.

By joining your local Chamber of Commerce, you may also be able to get advice or assistance when you need it from other entrepreneurs. For example, the U.S. Chamber of Commerce is a good resource for small businesses. You can also look for professional networking groups or chambers of commerce.

These organizations can help connect you with other small businesses and provide resources and advice. Additionally, there are online networking groups specifically for SMEs. These can be a great way to connect with other business owners and get advice and support.

Create an engaging profile

When potential customers and clients land on your page, they'll first see your profile. Making a good first impression is crucial. The profile is crucial as the first thing potential customers and clients will see when they land on your page. Keep your profile up-to-date and engaging by regularly adding new photos, videos, or articles. You should also take advantage of SMEs (subject matter experts) in your industry and connect with them on LinkedIn.

By growing your online network, you'll be able to reach more people and potentially grow your business. Engage with other SMEs in your industry and exchange advice, leads, partnerships - anything that can benefit both parties. If possible, start small by introducing yourself and asking for their thoughts on the topic. Eventually, this person may become an important part of your team!

Show off what you do best.

Let potential clients and customers know what you do best by sharing your work on social media and other online platforms. But how do you get started? Sharing your expertise on social media can help you grow your network:

  • Get the word out about what you do best by posting content on social media. These posts could be about new product features, a company event or milestone, or something relevant in the news that relates to your business (like the debate over funding for public schools). Links to your website will enable people to learn more!

  • Follow key influencers in the industry.

  • Check out trending hashtags related to your field.

  • Participate in hashtag chats on Twitter, Facebook, and other networks.

  • Ask questions and offer solutions to problems you have noticed within these communities.

  • Be open to helping others in these communities who might need assistance.

  • Give shout-outs when someone says something nice about your work—they'll likely return the favor!

Network with people who have similar interests

When you network with people with similar interests, you can learn from their experiences and connect with them deeper. This can help you grow your business in several ways.

For example, you can start conversations with people who offer the same services as you, which can lead to possible partnerships or referrals. Collaboration on new projects may also benefit both parties involved if you can find opportunities.

In addition, you'll get access to invaluable advice from others in your industry on how they've dealt with certain situations. When it comes to networking, there's never a bad time to get started or active.

People can grow their business by participating in online networks because they connect with people with shared interests and gain insight into what has worked for other businesses.

Create a schedule

Growing your business through online networking can be a great way to connect with potential customers and partners. But it can also be time-consuming. To make the most of your time, create a schedule and stick to it. Set aside time each day or week to check in with your networks, post updates, and interact with others. And don't forget to schedule some downtime too!

You need to take care of yourself if you want to take care of your business. Make sure you like staying hydrated, eating healthy food, and getting enough sleep. Take a break from social media by unplugging for 24 hours if you're feeling burnt out or unable to focus for more than ten minutes. Or try something new by trying out one of these apps that help with mindfulness: Headspace or Calm.

Don't bother people too much. Ask before connecting on LinkedIn.

Almost everyone you know seems to be added on LinkedIn, regardless of whether they know them. Turning people off and making them less likely to do business with you is a surefire way to turn them off. Instead, connect with people you know and are genuinely interested in connecting with.

When you reach out to connect, include a personal note telling them why you'd like to connect. You could first say that you met me at the Chamber of Commerce meeting last month or that we work in similar fields. Adding this personal touch will show you care about building a relationship rather than just adding someone to your network.

Be patient - it takes time to make real connections online.

Building relationships takes time. You can't just walk into a room and expect people to do business with you. It takes time to get to know people, build trust, and demonstrate that you are worth doing business with.

Online connections can be made in several ways, which is good news. You have to be patient and put in the effort. Whether on LinkedIn or Twitter, find out who you want to connect with and what they want from their network before reaching out. Make sure you've established credibility for yourself first so people will see value in connecting with you.

Start by finding groups that align with your interests: For example, if running marathons is important to you, then find a group on Facebook for runners and join the conversation.

Promote other businesses, and people will promote you in return.

When you promote other businesses, you're not only helping them. You're also helping yourself. It might seem counterintuitive, but by promoting others, you're increasing the chances that they'll promote you in return. When someone promotes another person's business on their social media account, it's typically followed by a positive comment and mention of how they know the company or how much they love their product.

What could be better for entrepreneurs than having people talk about their business? The key is to do this often and in various ways:

  • Write blog posts with helpful tips.

  • Post links on social media.

  • Recommend products or services during conversations with potential customers.

You will have a higher chance of getting people to talk about your business if you give them many opportunities. If you ask your friends and followers for recommendations, you will feel special and receive new information that may benefit your business. You will have a higher chance of getting people to talk about your business if you give them many opportunities. If you ask your friends and followers for recommendations, you will feel special and receive new information that may benefit your business.

Final Thought

As a result, online networking is an effective way to expand your business. It allows you to build relationships with potential customers and connect with more people. Participate in relevant groups and forums, and post interesting and relevant content to get the most out of online networking.


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