SkillSET Blog
Advice For Pros · December 10, 2018 · AUTHOR: Udi Dorner

Social Media Strategies to Boost Your Career as a Realtor

This is the age and time of social media. Almost everyone has some sort of social media presence and people not only spend lot of time interacting with friends on these platforms, but also take important decisions in life based upon what others are saying on social media. This makes it imperative for you to have a strong social media presence. In fact, you can give a big boost to your career as a realtor with the help of the following smart social media strategies.

Focus upon few platforms

There are lots of social media platforms, but you need to concentrate upon a chosen few like Facebook and Twitter. You can also use Pinterest and Instagram if you love to share beautiful photos of your listings. Finally, there is LinkedIn, a powerful social media platform to develop and grow your business network as a realtor.

Find out where your target group of clients is

This is very important to know since as a realtor as you can be wasting your time and effort on your posts on platforms where there are very few prospects. Make sure you have a strong presence on the platforms that your target audience is most likely to be using. You can not only make lots of friends on the chosen platform, but you can also increase the amount of traffic sent to your business website.

Know your purpose

Having a presence of various social media websites is not enough. You must be aware of the purpose for which you are there. If your purpose is lead generation, it should always remain at the top of your mind when creating your posts. Your posts should have content that is interesting and useful for your readers. Give a chance to your friends and followers to give a response to your posts, and reply promptly to these responses to increase chances of more leads.

Make use of Facebook ads

Facebook is much more than a meeting place for friends. You can create interesting Facebook ads that will be shown to target group of customers who have expressed interest in real estate. You can achieve wonderful results with paid advertising on Facebook, as it has large amount of data on your potential customers.

Lure prospects with images on Instagram

Instagram is purely a visual platform  - perfect for showing off your most photogenic listings! Invest in high-quality, professional photography so that you can share the images on Instagram and capture the attention of potential buyers.  

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