SkillSET Blog
· October 20, 2023 · AUTHOR: Stanley Bawalan

Top 20 Real Estate Social Networking Sites for Agents and Realtors

Top 20 Real Estate Social Networking Sites for Agents and Realtors

In a hyper-connected world, keeping up with the digital landscape is a prerequisite for survival. 

As a realtor, leveraging social media platforms can pave the way to new opportunities, helping you build your brand, connect with clients, generate quality leads, and ultimately, close more deals.

Why Social Network is Important for Real Estate Agents

Increasing Online Presence

Social media platforms are the modern stages where real estate agents can broadcast their brand, appearing up-close and personable to prospective clients. By harnessing these channels, you torque up visibility, broaden your reach, and establish a potent online presence.

Establishing Trust and Authority

Content published on social media helps exhibit your knowledge and expertise. You gain the trust of your audience and position yourself as an authority in the real estate space.o

Generating High-Quality Leads

smart online strategy aids in generating high-quality leads. 

The dynamic nature of these platforms allows you to engage potential clients, stimulate interest, and transform followers into prospective leads.

Social Networking Opportunities

Social media platforms not only connect you to clients but also to a vast network of industry professionals, fostering alliances and collaborations that can grow your business.

Overview of The Top Real Estate Social Media Platforms

Facebook for Real Estate Marketing

With its impressive 2.8 billion users, Facebook is a goldmine for real estate agents. 

It allows you to showcase property photos, run ads, and interact with potential clients.

Faccebook's realtor-specific features like Marketplace and Facebook Live open up new avenues for property promotions.

Instagram: A Visual Platform for Properties

Instagram's visually focused layout is perfect for showcasing stunning properties. 

Use Instagram Stories for virtual tours, feature user-generated content, or engage followers with questions and polls.

LinkedIn: Connecting with Professionals

LinkedIn helps you connect with other professionals and potential clients. 

Publish well-crafted articles about the real estate market, share success stories, and spotlight your listings.

Twitter: Engaging with Followers

Twitter is an excellent platform for real estate professionals to share timely updates, join trending conversations, and engage with their followers.

Here’s an in-depth look at the best social media players in the real estate industry along with 15 more platforms worth checking out:

Top 20 Social Networking Sites for Realtors

1-5: The Dominant Players

1. Facebook

As the largest social networking platform in the world, Facebook offers a wide array of features for real estate agents

Utilize Facebook Pages to showcase your business, listings, and testimonials. 

Utilize Facebook's targeted ads to reach potential clients based on geographical location, interests, and behaviors. 

Engage with clients effectively through Facebook Messenger, offer virtual tours with Facebook Live, and even find potential buyers through Facebook Marketplace. 

The versatility and reach of Facebook make it an indispensable asset for real estate marketing.

2. Instagram

With its strong visual focus, Instagram is perfect for presenting properties in the best light.

High-quality images and creative storytelling through Instagram Stories can help attract potential clients and keep them engaged. 

Realtors can also make use of Instagram's paid advertising to reach a broader audience and build partnerships with influencers to increase credibility and visibility. 

Moreover, location tags and hashtags can boost the discoverability of your content, making it easier for prospective clients to find you.

3. LinkedIn

LinkedIn is the go-to platform for professionals, making it an excellent place for realtors to network in their industry and position themselves as thought leaders. By sharing insightful articles, market research, and listing updates, you can capture the attention of potential clients looking for an expert in real estate. 

LinkedIn Groups are an invaluable resource where you can collaborate with real estate professionals, share tips, and gain referrals. Additionally, LinkedIn's advanced search allows you to target clients directly by filtering their occupation, location, and industry.

4. Twitter

Capitalizing on its real-time updates, Twitter keeps potential clients engaged and informed with quick snapshots of information. 

With fast-paced conversations powered by hashtags, you can join the discussion on trending topics, demonstrate your expertise, and gain visibility. 

Customer engagement through retweets and comments leads to stronger connections and aids in building your reputation as a real estate expert. Pay attention to influencers in the industry, look out for opportunities to participate in Twitter chats and live events, and create a micro-blogging strategy that showcases your listings and developments in the real estate market.

5. YouTube

The rise in video marketing has made YouTube an essential tool for real estate professionals. 

Creating your own YouTube channel, where you can host virtual property tours, educational content about the home buying process, testimonial videos, and market updates, will help build trust and authority in your niche. By consistently offering valuable content, you can drive traffic, generate higher-quality leads, and establish a loyal following. 

Investing in video production and search engine optimization (SEO) will ensure your content stands out among the millions of videos uploaded to YouTube daily.

6-10: Niche Platforms Worth Exploring

These niche social networking platforms may not have the same level of popularity as their larger counterparts, but they still present unique marketing opportunities for real estate agents.

Explore their untapped potential to diversify your digital presence and reach new audiences.

6. Pinterest

Pinterest is a visually stunning platform that focuses on inspiration and ideas, making it a great place to showcase your properties and engage prospective buyers. 

Create boards that focus on home design trends, neighborhood highlights, and even home improvement advice. By consistently adding fresh content that appeals to your target audience, you can increase your brand visibility, drive website traffic, and foster deeper connections with potential clients. 

Use keywords and hashtags strategically to boost the discoverability of your pins.

7. Snapchat

Snapchat's short-lived content approach allows real estate agents to share exclusive behind-the-scenes moments, sneak peeks of new listings, and local community events with their audience. 

Interact with followers by responding to their messages, and stay top of mind with your potential clients with daily snaps. 

Geofilters can be a creative way to promote open houses or other events by giving attendees a customized, branded graphic to add to their Snaps.

8. Reddit

Reddit is a platform built on communities called subreddits, where niche interests flourish. 

Real estate agents can find subreddits centered around home buying, improvement, or investment discussions. By providing genuine, valuable insights and contributing to ongoing discussions, you can establish trust and credibility amongst these niche communities. 

Be cautious of promoting your business directly, as self-promotional content is generally frowned upon on Reddit. Instead, focus on building relationships and offering helpful advice, which can lead to client referrals in the long run.

9. Tumblr

Tumblr is a micro-blogging platform with a diverse user base. By combining visuals, long and short-form text, and interactive elements like GIFs and videos, you can showcase your brand personality and engage your audience creatively. 

The platform's tagging system allows you to expand your reach and connect with users interested in specific topics related to real estate

Develop a consistent posting schedule, reblog other users' content, and interact with followers to build a loyal audience and foster relationships.

10. WeChat

WeChat is a popular Chinese messaging app with over one billion users, making it an invaluable platform for agents targeting the Chinese market

As the app integrates messaging, social media, and e-commerce features, it provides a unified space where agents can interact with potential clients, share property updates, and even make bookings for property viewings. WeChat also allows you to generate a custom QR code for your profile, enabling you to share your WeChat contact information on various marketing materials.

Each niche platform on this list has its unique attributes for interacting with your audience and supporting your real estate business. 

11-15: Lesser Known, but High Potential

While these social media platforms may not attract the same global attention, they have proven successful in specific regions and demographics, offering real estate agents strategic opportunities to further expand their target market and deepen engagement with these communities.

11. WhatsApp

Primarily known as a messaging app, WhatsApp boasts over 2 billion users worldwide. 

With features like group chats, image sharing, and voice and video calls, it facilitates seamless client-agent communication. 

Use WhatsApp to update clients on new listings, share property details, and manage group communications during open houses or other events. By utilizing its end-to-end encryption, you strengthen clients' trust and provide a secure means to exchange sensitive information, such as financial or legal documents.

12. Line

Line, a popular messaging app in Japan, Taiwan, and Thailand, offers real estate agents the ability to target these regional markets. 

It accommodates features like group chats, free calls, and most importantly, Line Official Accounts, which allow businesses to interact with potential clients and promote their services. 

Use Line to build your brand, integrate automated messaging bots, and share real-time property updates to capture the interest of potential clients, particularly in the East Asian market.

13. Viber

Viber, with a powerful user base in Eastern Europe and Asia, is a messaging app that can help real estate agents penetrate these markets. 

Create a Viber Public Account or a community to share property listings, videos, and photos with potential clients. 

Its features extend to calls, messaging, file sharing, and even encrypted secret chats. Leverage Viber's localized popularity and stay connected with clients in these specific regions.

14. IMO

IMO is a messaging and video calling app that has gained traction in countries like Uzbekistan, Iran, and Ethiopia due to its low bandwidth requirements and ability to function in areas with slow internet connections. 

Use IMO to engage clients in these emerging markets, gain their trust by staying accessible, and adopt a more personal approach through voice or video calls. 

Sharing property images and updates can help tap into these less-represented populations, opening up new markets for your real estate business.

15. Telegram

Telegram, a privacy-focused messaging app, has built a strong reputation for its encryption capabilities and high-speed messaging. 

With over 500 million users, Telegram offers unique features like Channels – similar to WhatsApp groups, except that only admins can send messages, creating an ideal space for realtors to share updates and news with potential clients. 

The app supports sharing large files, creating surveys, and bot integration.

16-20: New and Emerging Networks

Staying at the forefront of technological advancements in the digital realm is important to maintain a competitive edge. Emerging social media platforms like TikTok, Telegram, Twitch, Discord, and Clubhouse offer unique growth opportunities and distinctive ways to engage with a tech-savvy audience.

16. TikTok

TikTok's viral, trend-based platform has taken the internet by storm. 

Revolutionizing short-form video content, TikTok offers real estate agents a creative and dynamic platform to present properties, explain market trends, and provide buying/selling tips. 

Engage with your audience by participating in viral trends, developing a unique style of video storytelling, and educating viewers using the app's various effects and editing tools. 

Leverage TikTok ads or partner with popular creators to expand your footprint and appeal to younger demographics.

17. Telegram

While Telegram has already been discussed as a high-potential platform, its steady growth emphasizes its importance among emerging networks. 

Telegram's secure and succinct communication style stands as a worthy competitor to other messaging platforms. 

Many realty businesses are using Telegram's channels feature to send updates and news to large numbers of people simultaneously, essentially functioning as a broadcasting service. 

Take advantage of Telegram's bot ecosystem to automate FAQ responses and regular engagement posts, increasing efficiency and consistency.

18. Twitch

Known for its live-streaming content, primarily in the gaming sector, Twitch has begun to attract non-gaming communities, including real estate

Realtors can host live virtual property tours, Q&A sessions, or market analysis discussions on Twitch, capitalizing on the app's real-time interaction with viewers. 

Twitch's potential for partnership and sponsorship opportunities could amplify your content to reach a broader audience.

19. Discord

Discord, originally designed for the gaming community, has evolved into an ideal platform for building communities around virtually any interest, including real estate. 

Create a Discord server where prospective and existing clients can join to engage in real-time voice, video, and text communication, fostering an engaging community. 

Share market updates, and insights, and explore broader discussions about the state of realty in general. 

The creation of a thriving real estate community on Discord can significantly enhance your professional image and extend your reach to a tech-savvy demographic.

20. Clubhouse

Clubhouse, the invite-only, audio-only social media platform, has seen impressive growth, especially among professionals who value rich conversations and networking. 

Host or participate in real estate discussions, panel talks, and networking events on Clubhouse to share your expertise, and insights, and establish thought leadership. 

Because users can listen while multitasking, Clubhouse enables audiences to consume substantial content, enhancing the likelihood of building deeper connections and converting listeners into potential clients.

Although these platforms are new players in the social media landscape, they offer a unique blend of live, interactive, and short-form content that might disrupt traditional real estate marketing strategies.

Rising Underrated Social Media Platforms in Real Estate

Nextdoor: A Local Neighborhood Platform

Nextdoor is a social media platform focusing on neighborhoods, making it a value-adding tool for agents looking to market properties in specific localities.

Houzz: Home Design and Remodeling Ideas

The Houzz platform, which focuses on home renovation, design, and furnishing, can be a valuable tool for realtors working in the luxury property market.

ActiveRain: A Real Estate Community

ActiveRain is a community platform exclusively for real estate professionals, making it a perfect place to learn, share, and network.

SetSchedule: Democratizing Real Estate

SetSchedule is a newer player in the sphere, a tech platform aiming to streamline real estate activities by connecting agents, buyers, and sellers.

Social media is a robust tool that, if used wisely, can catapult your real estate business. From the established giants to the emerging platforms, every network brings unique possibilities. Understand your target audience, identify the right platforms, and weave a creative online strategy; the digital world is yours to conquer.

This list of top 20 social media sites can serve as your starting point to navigate the digital seas and boost your real estate business. Happy networking!


Message has been sent!