Why a Referral Agent Network is Crucial for Business
Gone are the days of keeping track of your contact list in an old-fashioned rolodex, address book, or Blackberry. In the new age in which we rely on technology to keep us connected, networking via social media has become an effortless and subconscious norm. With the ability to form a new connection with professionals from any industry with the click of a button, there’s no reason for networking efforts to sit on the back burner as you work to build your business.There are countless websites and applications for you to grow your professional and personal referral agent networks with ease. One of the most prevalent sites for making professional connections is LinkedIn, which allows its users to interact with other professionals from any industry. However, this platform is not only for adding other professionals as contacts in your address book. With messaging capabilities and other tools to help you connect, you can build long-term business relationships to strengthen your professional referral agent network. Publishing relevant content to thousands of connections across the globe in the form of articles and wall posts will allow you to build your credibility as an expert in sales, real estate, tech, or any other industry in which you conduct business.As a real estate professional, building a referral agent network of real estate agents, brokers, lenders, title officers, and every other position in the industry is crucial in order for your business to expand. Whether you network to gain insights from industry experts, search for potential opportunities, or strengthen existing business relationships, you will advance your career as a real estate professional when you set a priority on networking efforts. Earn credibility within your field by following and interacting with other real estate professionals on LinkedIn and by publishing content that brings insight and value to other members of your industry. When establishing your referral agent network of real estate professionals, there are endless opportunities available to help you grow your business. Some pros of building your real estate network include:
Nurture your business - from boosting a current listing or open house, confirming your availability to collaborate, or promoting your service offerings.
Identify best practices - give and receive advice and insights about successful business strategies.
Stay on top of industry trends - even if you don’t often publish content, following other industry professionals or businesses can become your number one source for news, updates, and trends.
Strengthen existing business relationships - stay available and relevant to your existing business partners by using networking tools to interact and communicate with your connections frequently.
No matter your goal, it’s important to follow networking best practices to establish yourself and your business as a reliable and trusted connection, thus encouraging other professionals to connect with you. Consistency is key when publishing valuable content in the form of professional advice, industry trend updates, and business services. Try to update your referral agent network of professionals by posting content at least once per day as a steady source of important and relevant information to your connections. Also, be sure to interact with your connections through post comments, tags, and messages so that you are known to be readily available within your network. It’s also important to remember the separation of personal and professional connections. While personal and professional connections may act as one in the same in some situations, be sure to focus on publishing content that is relevant to your professional network to keep your connections engaged. However, this does not mean that you must talk strictly business at all times - adding a personal touch to your content, posts, and conversations will help you stay trustworthy and personable, making potential connections more comfortable to reach out.
Once your referral agent network has been established, you can narrow down a group of real estate professionals to build a team of agents, brokers, lenders, title officers, interior designers, contractors, architects, and more. Networking platforms like SetSchedule allow you to stay connected with your team to collaborate about leads, opportunities, open houses, property listings, investors, or anything else your real estate business works on. Expanding your team to include professionals in a variety of positions within the real estate industry will open the door to an abundance of opportunities for your business, as each member of your team may be able to bring a specific skill or service to your team.For some, the thought of reaching out to a total stranger to establish a new connection may seem intimidating. However, it’s important to remember professionals join networking platforms for that exact reason - to connect with strangers in order to build a professional network and build business relationships. While it may take some time and energy to fully establish your network and gain reputation, connecting with other professionals within the real estate industry is worth the effort in the long run, as you will build long-lasting personal and business relationships.